How to Turn Your Blog into an Email Newsletter

turn blog into email newsletter

Blogs help you quickly and easily publish compelling information about you and your services out to the world. Blogs help to connect your business to potential customers. But how do your readers know when you’ve published a new post?

blog rss to email newsletter
Simple RSS to Email by AWeber Communications

RSS (Really Simple Syndication) helps you do this by connecting your customers to your blog. The problem is, not many people know what RSS is or even how to use it. They want to connect with you, they’re just not sure how. The fact you likely don’t know how to help them connect with you makes the challenge greater, right?! Well, blog owners, there’s an answer to this.

Aweber has made it easy to connect your blog to your newsletter (your electronic newsletter, that is). Now you can turn your blog into an email newsletter. Simply plug in your blog’s RSS feed (for WordPress sites, this is usually something like yourdomainname.com/feed/) and choose one of Aweber’s colorful templates. When you publish a new post, Aweber places your brilliant content into the email template and fires it off to your subscribers.

You can even schedule your newsletters to go out on a particular day and time in the form of a weekly digest that delivers all of your latest posts! As your subscribers click through to your posts, you’ll see an increase in readers and comments. Plus, even more readers will discover your blog as your subscribers forward your emails to them.

Interested? If you’re tech-savvy, you can go straight to Aweber and proceed in setting up your account. If you’re a little unsure how to proceed–or if you get stuck–simply contact me and I’ll walk you through the next steps.

Increase Your Blog’s Traffic in 7 Ways

By now, maybe you already have your own blog, and you also know that blogging is a valuable pursuit. According to Hubspot, companies that have blogs get 97% more inbound links. As for your blog, you may be thinking, what if no one visits my blog? How am I going to generate links, traffic, and sales? Don’t worry; you are asking the right questions.

Reliable and qualified traffic is what any blog owner wants. In this article, we will look at some of the strategies we can use to increase your blog’s traffic.

Creating a Viral Content

increase blog traffic ideas

Every blogger wants to write contents that get viral. However, it is not as easy at it seems. There are ways that we can create content that is more appealing. One of these ways is to create captivating headlines. If you get the headlines right, you can be sure that readers will be clicking on that. Another way is to get the content length right. Most of the shared contents have a word count that ranges from 3,000-10,000. The last technique is to create a killer idea that is surely going to get viral.

Remember these four tips when creating your post:

  • Get to know your audience so you’ll know what sparks their interests.
  • You can use Buzzsumo to help you with the ideas for your contents.
  • You can use Ubersuggest to also help you get ideas.
  • You can take advantage of the comments from your previous posts for your ideas for your next posts.

Restructure Your Posts

increase blog traffic ideas

When writing for your target audience, you can consider restructuring your post. This is to suit the content to the audience better. You may not notice it, but sometimes, your readers don’t really buy what you’re saying on your post. You can tell that if no one is commenting or if the comments only say “nice post.” What this means is that you didn’t really get the reader’s attention.

In any case, try to think about restructuring your post. Learn about how your audience speaks and speak the way they do because that will make your content more relatable. An example of this is that if your audience is beginners when it comes to technological stuff, don’t talk to them with so much jargon. Try to ease them in with every technical term that you use and make your content more hip and not just a dry, technical manual. When you are successful in doing this, your audience will gladly cite, share, and promote your post.

Creating Evergreen List Posts

increase blog traffic ideas

Another strategy to get your blog more traffic is through Evergreen list posts. It is known to generate traffic even if it has been years since the post was first published. There are ways to know if your topic has a potential for Evergreen.

The first thing to do is to make sure that there is at least one publication such as in magazines where your topic in mind has been written. This is to make sure that your topic is a popular one. To do this, you can go to magazines.com. In there, type your keyword in the search box. The results will reveal the magazines where a certain topic has been published. The next thing to do is to assess previous list posts that were successful.

Remember these tips when thinking about your next topic:

  • Brainstorm with your team.
  • Participate on forums and discussion of your niche.
  • Read the latest news about your topic.
  • Once you have published your topic, promote it on your social media accounts.

Do Guest Blogging

increase blog traffic ideas

The first step to do guest blogging is to do research on blogs with good social influence. Google really likes authority blogs. What are authority blogs? These are blogs that have a lot of followers on social media. When you guest blog on these sites, there will be a good chance that you will get more traffic.

Before pitching a blog, though, you ought to check the social influence of the site to know how much traffic that you may expect to generate from the social media in the event that your post gets featured. To check their social influence, you can go to their Facebook and Twitter pages. You will see there the number of followers they have.

Kindle Select 90-Day Traffic Plan

increase blog traffic ideas

These days, self-published books represent over 31% of ebook sales in the Amazon Kindle Store. Before, self-publishing will cost you thousands of dollars as well as a contract with a publishing house. But today, it’s different.

If you have an idea that is worth sharing, you can now be a published author within a week! Imagine what that can do for your blog traffic. If you publish with Amazon Kindle Direct Publishing, you get to drive your targeted traffic and can reach hundreds and thousands of people without spending a cent.

After publishing your Kindle book, the next thing you do is to enroll the book in the “Kindle Direct Publishing Select Program.” What will happen is that your book will become exclusive in the Kindle Store for 90 Days. The book will also become exclusive in the Kindle Owner’s Lending Library. When you do this, you get to reach thousands of your targeted readers because they can borrow the book for free. Also, for five days of your 90 days, you can run a free promotion for a paid ebook.

Takeaway

increase blog traffic ideas

One more thing to remember is this: consistency is key. The traffic strategies we have learned here may have been proven, but the results won’t come overnight. You have to stick to your technique and be patient. You still have to do your research and write your own content because these techniques won’t be writing them for you. Take the time to get to know your audience and participate and converse with them through the comments sections and the forums. Eventually, visitors will come to your blog, your email subscribers will increase, and your conversion rates will boost. Consistency and patience will do great for building your sustainable business.


author Nicolas FinetAuthor Bio

Nicolas Finet is a technically-minded marketer and the co-founder of sort-list.co.uk helping customers to get the most out of their digital strategies. Follow him on twitter @nifinet

How to Create Engaging Content as a Finance Professional

blog marketing finance pros

Most people’s attention span is a fraction of what it was just a few years ago. The onslaught of digital tools has made us ‘skimmers,’ just as you may be doing right now.

As our brains act like a sieve, creating engaging content in any industry can be a challenge. Creating engaging content as a finance professional is one of the most difficult. It requires even more challenges than an average blog, article or the like.

Making finance interesting and even humorous is a fine line between sounding like an amateur or a professional. Yet, this is what engages a following. It can be much more of an uphill climb, but it can be done.

Out with the Old

In the financial world, a plethora of pertinent information is readily available but is often perceived as dry, mundane material that revolves around statistics, numbers and future predictions. This can often sedate readers into half-engagement, if any engagement at all. They want to retain the information but getting there can be a chore and for some it becomes a “par for the course” expectation.

However, what if your content not only informs but also draws in your reader to the point that they not only read every word, they come back to your info as well as recommend it to others? This is the Holy Grail for anyone wanting to get their work noticed, especially if it goes viral.

In a blog or article you want to gear your tone to the emotional side of finance as well as the practical. This, of course, doesn’t mean that your work should be fraught with so much emotion you lose your reader. It means that any feelings you may experience in your field are probably shared by others. Use these clues to keep it real but not over the top.

Outline

Like any finance project, before you decide to write content you need to know what and how you’re going to lay it out. Create an outline that covers the beginning, middle and end of what you want to say. Once this technical step is covered, adding in some personalization is next.

The Personal Take

Here is where it get’s tricky. Unless you are a known professional in your field that people want to listen to, chances are that self-indulgent work may immediately turn off your reader. Therefore, stick to writing in the third person putting your views into the eyes of the reader.

Stay Detailed

It is all well and good to write like a literary novelist but if you don’t say something meaningful with proof to back it up there’s no chance anyone will care. Lay out your content with bullet points, quoted financial analysis that is up to date, current events and news and various opinions (other than your own). All references must be sourced at the bottom of the page or as a hyperlink.

Title It Right

Using technical jargon in a title may be exactly what your reader will respond to. However, creating a “hook” that stands out from the rest could be your foot in the door. For example, if you are writing about how new technology has affected trading behavior you could use a title such as, ‘Machines Takeover: Trading in a Nanosecond.’

Go Digital Crazy

Getting read across social media platforms is the best form of self-marketing. When it comes to your engaging content this is where you can not only test it out but receive some actual feedback. Sure, grandma and all your loved ones may swoon but many social media users feel safe enough to spout their honest opinion.

Here a few tips to get your stuff on the social media highway:

  • Open Accounts – You should belong to every platform and any that are on the horizon. Unless you want to limit yourself to only financially related threads, connect and be able to link back to Facebook, LinkedIn, Instagram, Twitter.
  • Open Your Mouth – Get word-of mouth recommendations of where your colleagues might connect.
  • Don’t just LinkPosting a link on your Facebook page to your blog or recent published work often gets lost in the sauce. Copy and paste a sample along with your link to hook a new reader.
  • Link Back – Many sites offer a ‘link back’ hyperlink or bottom source posting to your site(s) if you offer them a guest article. Others allow this in lieu of pay. Either way, finding someway to bring readers back to what your article refers to enables a solid reference that makes your work look credible.

How to create engaging content as a financial professional takes a ‘thinking outside the box’ approach to surpass all the competition. Stay clever and creative to make your work get noticed.

marketing for financial professionals

Megan Ritter is an SEO professional, writer and graduate student who lives in Los Angeles. You may follow her at https://twitter.com/megmarieritter.

How to Use Blog Comments to Build Backlinks

Marketing Ideas Blog Comments

When conducting search engine marketing, the quality and quantity of backlinks leading into your website provide the search engines something upon which to base your authority metric, bumping you up in the search results.

When making blog comments on sites that compliment your own, remember to mention your keywords 2-3 times, as well as your location (if pertinent.) Don’t be spammy. Make sure you are bringing value–or at the very least, validation–to the author’s blog.

Have patience: sometimes it takes a while for comments to be approved by the blog owners (if ever at all.)