10 Steps to Creating an Atmosphere of ROI Accountability

Are You Failing Your Employer by Resisting Measurement? by Merry Elrick, CBC A recent Wall Street Journal Europe article claims, “Many marketing managers are failing their employers.” (“Ambidextrous Marketing” by John A. Quelch, October 12, 2005) The reason? According to the author, right-brained marketers lack quantitative skills, show little interest in the bottom line, and […]

Big Data and the Future of Digital Marketing

marketing big data

It’s no secret that the world of marketing has become increasingly sophisticated in the ever-evolving world of digital media. This new complexity is derived from marketing data becoming exponentially more massive and fueled by today’s discerning, fluctuating consumer base. Big data is here, and it’s changing everything. What is Big Data? We produce and consume […]