Marketing Idea #58: Promote Your Cause with the Local News

Marketing Ideas Partner with the Local News

Contact your local TV and/or radio stations about teaming up to produce special events and programming around your issue. You and your partner stations might consider creating news stories on key issues in the community, while also sponsoring city hall forums, fairs, and other outreach events. The goal of partnering with your local broadcasters is to extend the value of 1.) your outreach efforts and 2.) their programming.