10 Steps to Creating an Atmosphere of ROI Accountability

Are You Failing Your Employer by Resisting Measurement? by Merry Elrick, CBC A recent Wall Street Journal Europe article claims, “Many marketing managers are failing their employers.” (“Ambidextrous Marketing” by John A. Quelch, October 12, 2005) The reason? According to the author, right-brained marketers lack quantitative skills, show little interest in the bottom line, and […]

Google Analytics 2012 Report Templates (Some Assembly Required)

Marketing Ideas Google Analytics Report Templates

Thank you, Google. Thank you for offering us such great value over the years. Thank you, especially, for Analytics. Google Analytics has been a mainstay in our statistical web traffic reporting for years! You were our main constant, Google. You made reporting on client website traffic easy to implement and automate. Thank you. Thank you. […]