Four Important Factors to Consider When Choosing an Email Marketing Platform

Email marketing, when done right, is one of the most effective ways to share your message, sell your products and services, and build strong relationships with your customers. In fact, statistics show that companies who send automated marketing emails are over 100% more likely to send information to customers that are relevant and correspond with their purchasing cycle. And, over 75% of email revenue is generated by triggered, rather than one-size-fits-all campaigns. If your job involves engaging with existing customers or new prospects via email, you will need an email marketing tool designed to effectively help you manage lists, connect with customers, and run a successful campaign. Here are some of the key factors to consider when choosing an email marketing platform. Consider if the chosen platform matches your brand archetype.

Integration

Customer Relationship Management (CRM) software is the best friend of anybody who works in digital marketing. Sending emails and updating lists manually can be super time-consuming, so the first factor to consider is whether or not the email marketing platform you want to use will seamlessly integrate with your CRM. This will ensure that you have a hassle-free solution to managing consumer data and content, plus you’ll have easy access to key metrics. You can use PieSync’s software comparison to determine which email marketing platform is best for you in regard to the CRM you use. PieSync’s blog offers a range of valuable comparisons of different software options to help you better understand what’s included.

Viewing Options

Over half of users will now be using their smartphones to check their emails every day. And in today’s modern, smart tech-dominated world, fewer people are using traditional desktops and laptops to open emails, which means that choosing an email marketing tool that provides mobile-optimized templates is key. If a recipient opens an email on their smartphone and it’s hard to read or doesn’t display correctly, they’re going to quickly bounce and render your efforts useless.

Response Handling

No matter the size of your business, good email response handling is absolutely vital. Consider the needs of your business when choosing a tool that will work well for you. For example, if you work for a smaller business that sends out an email series or newsletters to around a thousand people each month, you’ll probably require less sophisticated features in terms of response handling and automation as handling some of the work manually won’t be a big problem. On the other hand, if you work for a large company and are handling large amounts of emails, it’s important to opt for an email marketing platform that will allow you to send automated responses easily.

Ease of Use

Finally, consider your own experience and how easy you need the platform to be to use personally. If you are planning to delegate email marketing to a team, consider their experience and tech-savviness when it comes to using email marketing software. Many options available today are extremely easy to use, user-friendly, and perfect for anybody with little to no prior experience of email marketing to get started.

Before you choose an email marketing platform for your business, keep these factors in mind.