Websites are a business’s most important means of getting new clients. Before, companies used to depend on telemarketing for selling products and services. Nowadays, it’s the customer who actively reaches out to businesses in an effort to find specific solutions to a range of issues.
That being said, the effectiveness of your business’s online efforts are best gauged by the amount of website visits you are able to generate. And this doesn’t only involve referral traffic.
If anything, organic traffic is a goldmine for sales opportunities. This is the reason why most businesses would rather invest in improving their position on the search engine results pages, or SERPs.
Competing for a larger share of your market has to start somewhere. In this case, it has to start by optimizing your website’s performance on the search engines. Here’s how:
1. Do a website audit
If you’re generating organic traffic that’s way below your benchmarks, you may want to initiate an audit for your website and check if there’s anything you need to improve in terms of design and functionality. This should also help you in revising your content for better searchability.
2. Update your keyword list
Keywords are crucial to the success of your online marketing efforts and for a good reason. By carefully selecting keywords for your content, you can increase your website’s searchability. This will make it easier for you to attract people who are actively searching for the products and services you are selling. You can increase the effectiveness of your keyword research by focusing on long-tail keywords for your website. If you’re aiming to close as many deals as possible, you might want to come up with highly specific keywords. You can use tools such as BuzzSumo to help you come up with a list of key phrases to include in your blogs and web pages.
3. Reduce your loading time
Online users want nothing more than immediate access to information. That said, making them wait more than three seconds for your webpages to be fully loaded isn’t good practice when it comes to improving your website’s organic searchability. The loading speed of your website is an important factor that helps you rank higher in the SERPs. For this, you just have to reduce your HTTP requests and clean up your site’s code. You may also need to use an image compression tool to make your graphics and photos load a lot faster.
4. Get local promotion
Lastly, you can focus your campaign on building your brand locally. This would involve getting other people and organizations to promote your business by adding links that redirect to your site and adding social proof to your marketing campaigns. Inexpensive and easy to implement, local link building strategies can help improve your site’s online authority and, ultimately, generate a high volume of organic traffic for your site.
Using the right strategies, you can attract potential customers who are more likely to make a purchase. Putting these tips into action, you can explore numerous activities for growing your business’s client base.