How to Grow the Audience of Your Gaming Channel

Earning money playing games is something that appeals to many people, and it’s easy to see why. Blogs, streaming channels, YouTube channels, social media and competitions are all great ways to make money doing something that you love, and it’s easier to build a channel or blog than ever before. It’s also easier to make some money, with a variety of streams available. But this also means that there’s a lot of competition, and new gamers can find it hard to grow the kind of audience and viewing figures that they need to make more than a little pocket money. If you are struggling to gain new followers, subscribers and viewers, here are some tips to help you.

Commit to Market Research

One of the best ways to grow a channel is to find your target audience. Without knowing who you want to consume your content you are forced to market to everyone, which is time-consuming, ineffective and can be very expensive.

Spend some time thinking about who you want to watch your videos and read your guides. Then, look through your analytics to see who actually consumes your content. Once you know who your audience is, think about where they spend their time online, looking at the demographics of social media channels. Focus any advertising efforts on these places.

Get on Social Media

Once you know what other channels your prospective audience use, make sure you’ve got accounts and that you are sharing content, replying to comments, and answering questions. Use your posts to share links to your other channels and platforms.

Improve Your Skills

If you want people to consume your content, whether it’s live streaming gameplay, filming video guides and walkthroughs, or written content, it needs to be good. The best way to beat your competition is to be better than them. So, if you want to build an audience, you need to get practice. Upgrading to one of these Lenovo Gaming PCs, investing in tools like headphones and simply practicing the games that you love playing will all help you to create better content.

Build Relationships

Making connections with your audience will boost loyalty, and increase sharing, and word of mouth. So, make sure you reply to comments, answer questions, and speak to people when you are streaming.

Make More Content

Making content consistently is one of the best ways to keep growing your channels. Try to get into a posting routine.

Improve Production Values

Picture and sound quality are important if you want to be taken seriously. So are things like captions of videos, quality of written content, load times and other production values. Try to maintain professionalism and invest in the equipment and software that you use if you can.


The best way to learn is to make connections with other gamers. Networking can also help you to grow your audience and build a community.

Growing an audience in any niche takes time, but with so much competition, it can be even harder for gamers. But that doesn’t mean that it’s impossible. Try these tips, talk to other gamers, and don’t be scared to take risks and try new things.