Starting a photography business is an excellent way to get extra income outside your photography career or make it your primary source of living if you want to have a full creative outlet to exercise your photography chops. Just be mindful that the photography market is pretty competitive, which is why you need to make sure your business stands out to make the money-making venture a fruitful one.
An excellent way to do that is by creating a good logo. It is more than just a graphical representation of your business, as a logo can help relate your brand, goals, mission, products, and services to your customers. Thus, enticing them to your business. To get you started, here are the top tips on creating a logo for your photography business.
1. Know Your Brand
Before you design a logo, you first need to know what your brand is so that you can have a guide or where you’d want to move forward with your business. Who are you as a business? What are your missions and goals? What qualities does your company focus on? Do you want your business to exude a more professional appeal or a fun, quirky image? Answering those questions is an excellent way to find your business’s brand ideology and what awaits it in the future.
2. Make Your Logo Unique
If you look at the logos of different photography businesses, you will see many clichés, as cameras or lenses are always integrated into the design. There’s nothing wrong with using them as the said images easily denote photography. What’s not right is not innovating with the design. Go back to what your business is about and what separates you from your competitors. Is your company among the few that advocates sustainable photography? Adding trees or leaves to the logo is a distinct way to help your audience understand your goal. Try not to follow the crown and always be unique.
3. Color is the Key
Color plays a vital role in creating a logo as they elicit a different type of emotions. For instance, blue denotes trust, security, reliability, and order, perfect if you have a corporate photography business catering to professionals. Do you own a pet photography business instead? Yellow can be a good color as it implies cheerfulness, warmth, and positivity, which pets impart to their owners. Remember that every color has a distinct implication that can affect your business’s message and image. Look for one that suits your brand.
4. Pick the Appropriate Typeface
Like colors, typefaces or fonts can also speak a lot about your business. If you have a fashion portrait photography business, use fonts from the “script” family as they imply creativity, freedom, elegance, and femininity. Are you doing product photography instead? Opt for “sans serif” fonts as they will give your logo a feel of respectability, reliability, and tradition. You can then use more playful fonts if you engage in social media photography or event photography covering parties and concerts. With that, take time to choose the right font so you can send the right signals and messages to your potential customers.
5. Keep the Logo Simple
One mistake of business owners is bombarding their design with many elements, thinking that it can help attract more attention. In reality, it does otherwise as it can quickly turn into an eyesore. Thus, turning your customers away instead of appreciating the design. Strive to make the logo simple but powerful. Some of the logos of successful businesses are pretty plain but are incredibly iconic and memorable. Just look at the logos of Apple and Nike – you will see how simple logos can go miles.
6. Consider Timeliness and Flexibility
With the ceaseless advancement of technology, the world of photography is also fast-changing, giving us new gadgets and technologies that further enhance image quality and make it easier for photographers to take their shots. From drones, incredible zoom capabilities to 3D and immersive photography, all these can change the landscape of the market and your business. As such, create a logo that can hold up as time and the trend changes. Yet, you should also make it flexible enough so you can modify and update it when necessary.
7. Get feedback
Logos can be very subjective. Your design may appear good for a particular individual but not for the other. What’s important is that you collect all this feedback to ensure that you won’t miss anything crucial. For instance, your logo might be decent for you, but a certain element you incorporated might be offensive to a specific group of people. Thus, immensely affecting your business. With that, always get valuable insights from other people and see if there’s anything significant you need to alter or improve.
Creating a good logo can help catapult your photograph business to success. Devote time, patience, and hard work to make a logo that can communicate your brand and differentiate your business from everyone else.