Whether you are starting your own business or organization, creating a logo is an excellent way to introduce your brand. A logo is a graphic mark or image that is related to your group’s background. Successful companies are known for their simple but striking logos, which significantly boosted their brand’s presence. That is why creating a logo for your brand is essential in doing a successful business.
However, there are several factors that you need to bear in mind when creating your logo. In addition to this, logos have four basic types you can choose from, depending on the style that fits your needs. Each of these styles has advantages and disadvantages that you need to consider before bringing your design to life. That is why in this article, we are going to look into the four basic types that you can use for your logo.
Lettermark
One of the most basic types of logos is the lettermark logo. From the name itself, a lettermark logo consists of only letters, which usually represent the initials of the company name. A lettermark does not simply show the brand’s initials; it is created with various designs and details, making it more appealing. Some examples of lettermark logos include the popular computer company: Hewlett-Packard, also known as HP, wherein its logo showcases a simple text of the brand’s initials inside a blue circle. Despite having a simple design, HP undoubtedly has one of the most popular logos around the globe. Other companies with a lettermark logo include the video game company Electronic Arts and the famous mixed-martial-arts tournament: UFC. All of these companies are known for being significant brands in their respected industries, and all of them have simple lettermark logos that have gained recognition worldwide.
Wordmark
In contrary to the lettermark logo, a wordmark logo is known for showcasing the whole word or name of the brand instead of its initials. Just like lettermark logos, there are several popular brands today that are known for having wordmark logos. Among the most famous companies that have wordmark logos is the multinational technology company: Google. Google is a company that has several functions and applications; it is popularized by its search engine and unique logo. Google’s logo is no doubt a wordmark, showcasing the company’s color theme, spelling out its name. With several variations created over the years, Google remains to be among the most popular wordmark logos worldwide. In addition to this, other brands known for having wordmark logos are Disney and Canon, which are both popular companies today.
Brandmark
If you are looking for a unique way of promoting your brand, creating a brandmark is probably the best option for you. Unlike lettermark and wordmark, creating a brandmark does not require you to use words or letters related to the brand name. A brandmark is usually a graphic image or symbol that is related to the company’s background. A well-created brandmark could have a strong impact on a company. One of the most famous brandmarks is Nike’s logo, the swoosh. Nike’s swoosh showcases a pretty simple design – a thick check symbol that is usually white in color. Other examples of a brandmark include Apple’s apple, which is considered one of the most iconic brand logos until today. Creating simple but powerful brandmarks is a great way to make your brand more visible to the public.
Combination Mark
If you are looking for a more complex style for your logo, creating a combination mark is a design you should consider. From the name itself, a combination mark is known for being a combination of two styles, mainly a brandmark, along with a wordmark or lettermark. There are several brands known for having a combination mark; among the most popular is the Mastercard, which showcases a brandmark that has two different colored circles overlapping each other. Underneath the two circles is a wordmark of the brand. The complexity of a combination mark is what makes it among the most used types of logos since graphic artists can create more detailed designs related to the company’s image.