In the world of marketing, there are good ideas, and there are great ideas. Yet, even some of the greatest marketing ideas change over time. One of the greatest marketing ideas that has changed over time is the simple concept of color. Color to attract wealth In ancient cultures colors were used … Read more
Guerrilla marketing requires imagination and a great creative team as well as the funds. However funds can easily be covered using car title loans but this type of marketing takes consumers by surprise with its out of the box design and advertising. Some great marketing ideas have come out of the guerrilla … Read more
One of the most important ingredients for a successful, happy and harmonious life is the ability to communicate effectively. Life is built upon relationships, and one of the components of positive, successful connections is good communication. This applies in both your personal and professional life. Motivational speakers are known for their skilled … Read more
Are you in charge of running a company’s social media campaign? If so, you know that your brand receives all kinds of feedback from followers on social media. In day-to-day monitoring and community management, social media managers are faced with both positive and negative mentions about their brands. From complimentary praise to harmful … Read more
Have you ever noticed how an actress or model looks seems to play a more vital role in an advertisement than the message they deliver? In her presentation, Killing Us Softly, Jean Kilbourne elaborates how an ad sells better than the product itself. Why? An ad can convey esoteric concepts, as well … Read more
It’s no secret that the world of marketing has become increasingly sophisticated in the ever-evolving world of digital media. This new complexity is derived from marketing data becoming exponentially more massive and fueled by today’s discerning, fluctuating consumer base. Big data is here, and it’s changing everything. What is Big Data? We … Read more
The prospect wanted to go after the key phrase “corporate wellness Michigan”. They had their heart set on this term. Now, this was not really based in any kind of keyword research they had done. They were in the corporate wellness business and, by golly, they wanted to dominate the search results … Read more
Harmonize your marketing channels by “seamlessly coordinating messages and offers across all offline and digital channels that include: point of sale, direct mail, call center, social, mobile, web and email,” suggests Chief Marketer Network. Email campaigns alone will not get you noticed. With the Information Age comes easier accessibility to any businesses … Read more
One of the chief concerns we have as website owners are how to drive traffic to our websites. Without knowing how to get more traffic, how else will we get more leads, make more sales and continue to make money online? There are a number of ways to get more traffic, so … Read more
Driving traffic to your blog can be one of the most difficult things to do. With so many blogs starting up each day, it’s difficult to differentiate yourself and your blog from the others online and to culminate an effective online presence. While it does take hard work and perseverance, driving and … Read more
I’m not sure this ad achieves what Motorola and Verizon hoped to achieve. I don’t see people untethered by longer battery life; I see a digital culture of disconnect. No one is actually looking at each other. All eyes are on their phones. Yeesh. Is this what we’re becoming? The digitally divided?
by Joseph Fiochetta There are several critical times during a customer’s relationship where a decision is made–by the customer–to continue or discontinue interacting with a company. This may be the first bill, a customer service call, a retail experience, a Web site…any event that helps clarify the relationship with a particular brand, … Read more