Using promotional products for your business is one of the most low-cost marketing methods that can be utilized well to reach out to more potential customers and connect with them in an efficient way. These products tend to go by various names including swag, schwag, or tchotchke.
Even established businesses and brands use this strategy to drive more customers. In other words, promotional products have the potential to market your business and create goodwill for your brand. In this article, you will find several promotional products that can be used for your next website to engage more people in an interactive way, but before getting to the products let’s first discuss the key benefits.
Budget-friendly marketing strategy
Brands spend a massive amount of money on expensive marketing strategies such as a large-scale advertisement campaign spreading all over the divergent media, and on the other side, they can still achieve their marketing goals with low-cost promotional products that won’t just market their business but also make a good impression on the people.
Easy recalling and brand recognition
One of the major reasons that businesses opt for promotional products is that they help in building brand recognition. For instance, McDonald’s give promotional products such as toys with some of their deals to create goodwill, but the actual reason is that they want to reach a wider audience in a really smart way.
When you give away promotional products with your logo on them, chances are people would remember and recall you easily even after a couple of years.
Making loyal customers
Everyone likes gifts and so do your customers. Spending a fortune on making loyal customers might sound like a good idea for well-established brands but for small businesses and startups low-cost but quality promotional products would do it in a fraction of cost. When you are driving more customers by offering promotional products, you are also developing customer loyalty because once a customer is happy with you, chances are he will return again. However, no matter how little the promotional products are, make sure that they are of high-quality standards because people will associate them with your quality of business.
Works just like a business card but much more effective
Just like a business card lets others know about you and your business, a promotional product would also work more or less in the same way but with much better results. Products with your identity on them have more potential of introducing your business in a broader way and people would certainly remember that particular product and associate it with your business in the future.
Tips to choose the best promotional products
Choose high-quality products
It isn’t necessary that only the expensive products are the ones of high-quality standards, you can also give inexpensive yet quality promotional products to your customers. An inferior quality product might be cheaper, but it won’t be able to build an image of a trustworthy brand.
Choose the products relevant to your business
Yes, you will find many promotional products that are both high-quality and impressive but if they are not much relevant to your business then chances are people won’t be able to recall your brand easily. Make sure you pick the products that are relevant to your business, for instance, if your next website is regarding photography services then you can give away a nice photo frame with your logo on it. Similarly, if you are going to build a website related to food then the best promo product would be an apron or drinkware with your logo.
Consider something that can be used year round
Promo products that last and are used more frequently keep your name and identity in front of the people year-round. Make sure you consider a product that can be used on a daily basis, for example, a tote bag can be used while shopping or for carrying stuff.
Promotional products that you can use for your website
It is one of the best promotional products that every business can give away easily because everyone needs a calendar to keep track of their schedule. Most people have two to three calendars at their workspace within easy reach that they refer to at least 4 to 5 times a day. Now, think it with a promotional point of view that people will see your name, logo and contact information 4 to 5 times a day, isn’t it great?. People would not just use your calendar but also appreciate you for offering such a gift, which will automatically increase the good-will for your business.
A bookmark is a cheap way to showcase your business because most of the people use it on a daily basis at their workplaces and homes. What you can do more with just a bookmark is putting a ruler on the edge so people won’t just be able to quickly find the marked page but also use it as a measurement tool.
A pen is another most popular promotional product that is even used by the established brands. No matter how fast pace the world is now, people still always use a pen and like getting it for free.
People love wearing quality t-shirts no matter what logo they have on them. Pick up bundles of t-shirts in any color that goes with your brand or simple black and white tees would also suffice, and then simply print your logo on it. You can also print a message on the back of the shirt according to your product or services.
If people need a pen to write, they would also need a notepad to write onto. You can offer a combination of both with your logo on them or offer any one of them, whatever you prefer. Every single page of the notepad and the cover would have your identity so whenever anyone opens it up for writing or see it on the table would remember your brand for sure.
6. Product samples
It is a great idea to offer the actual product you sell as a promotional-product if your business is regarding a certain niche. For example, if you sell perfumes then you can give away a small bottle of your latest fragrance. It won’t just be considered as another ordinary promo product and if the one who receives it, likes it, then you will get one to confirm customer successfully who will probably also refer you to more people.
7. Microfiber cleaning cloth
Microfiber cleaning cloths are another worth mentioning a gift that people can use everywhere no matter the place is an office or a house. They are specifically great for cleaning electronic devices, sunglasses, or glass surfaces, so avail the opportunity by adding your contact information and logo to microfiber cloths and distribute them to your potential customers.
8. Tote bags
A tote bag is an ideal and handy way to carry the stuff easily. It doesn’t matter you are traveling, going on a picnic, or just shopping for groceries, a tote bag is one of the most preferable things you might want to take. You can print bundles of tote bags with your logo and brand information, and the great thing about them is that they are extremely cheap if purchased wholesale.
9. Other options
Here is a list of some other options that you can pick as a promotional product for your next website:
- Coffee mugs
- Water bottles
- Stress relievers
- Stadium cups
- Challenge Coins – A great way to build tradition and motivation
Choosing the best promotional product for your next website completely relies on your budget and business. You can also go out of the box and give away something unique like a 3-dimensional product that consists of fun pieces and the recipients have to assemble them themselves. If you want items that can go with any type of business then you should opt for everyday objects such as pens, notepads, paperweight, etc.
Offering free give away promotional products helps gain instant brand recognition and customer loyalty without any massive investment, so make sure you choose the most appropriate ones from the above-mentioned list of products.