Changing your organization’s name to better suit your market can be powerful. So many business owners feel they have built equity into their brand name. While this is true to some extent, the extent of that equity is often over-valued. Changing the name to something that better reflects your mission in the world can yield long-term benefits to the brand you are defining.
Besides, changing the name of your organization is an event that must be publicized, giving you another reason to reach out to your clients, prospects and the marketplace!
Would crafting a new business name help your brand?