When it comes down to marketing, business owners who want to establish an online presence must make several difficult decisions. One of these decisions is whether to start a blog or a podcast to supplement their content. Follow the basic steps as shown in pic for an effective digital marketing. Podcasts and … Read more
A startup is a new company made by one or more entrepreneurs to introduce a unique service or product to the market. It is a ground company that often faces the challenge of attracting potential investors. Though a lot of startups fail, history’s most famous entrepreneurs created startups like Microsoft, Netflix, Ford … Read more
Small businesses are private companies that are owned by partnerships or sole proprietorships. Such businesses are having fewer employees with less annual revenue than a full-size business or corporation. Businesses are defined as small in terms of the possibility of seeking government support or benefit from a preferential tax policy. It can … Read more
Facebook groups are a place where people can gather together to discuss a common interest such as a cause, an issue, or an activity. However, they are not the same as Facebook pages made to serve as the company’s official Facebook presence. For example, suppose that you are a fan of BBC … Read more
Have you ever wondered why some businesses are so successful? The key is simple – effective marketing strategy. People all around the world use this method to attract customers. In simple words, video marketing is the use of videos to market or promote a brand, service, or product. It is a more … Read more
A startup is a project or company that is undertaken by an entrepreneur to research, validate and develop an evolving economic model. Entrepreneurship refers to all startups including freelancers and companies that never intend to register. On the other hand, startups refer to businesses that develop beyond the solo founder. In the … Read more
Pinterest is one of the top social media platforms that came into being 12 years ago (as of 2021), featuring a format of shareable pins. The creators summarize Pinterest as a catalog of ideas that inspire people. When we think about Pinterest, what comes to our mind is image-based social media in … Read more
If you have set out in the world of marketing, you have probably come across the advertising opportunities by Google. As one of the big digital advertising platforms, Google accounts for 37.2% of total ad spending alone in the US. Google mainly features two platforms, Google Ads and Google Adsense, for generating … Read more
Amazon is a great place to earn extra income. Over the years, the online marketplace has become a billion-dollar industry. It has paved the way for many hardworking people who couldn’t find employment. Several pieces of research state that almost 40% of users worldwide purchase and sell goods repeatedly online, and that … Read more
Email platforms are effective marketing tools for virtually every business. There are several ways to improve your content for a boost in performance metrics. One way for this is by adding videos to your emails. Video email marketing lets you market your services better: it increases brand awareness to conversion and click-through … Read more
Influencer marketing is on the rise. Customer behavior especially on social media platforms nowadays is mostly driven by influencer marketing. Today, it has become a core marketing strategy that has made millions for brands and companies. Experts suggest that it will only increase with time. However, when it comes to running an influencer … Read more
Developing a niche marketing strategy is important if you are just starting your business. Instead of going broad, you should focus on your niche that will help your business to grow. If you are planning to go broad, you will have to think about all types of customers. However, if you are … Read more