Internet marketing is marketing, promoting or advertising that occurs only online. It utilizes the Web or email to drive traffic, leads and sales by way of electronic commerce. No matter how big or small your business is, you can use Internet marketing. Internet marketing can be divided into specialized areas, mainly: 1. … Read more
From the several webpages you’ll create when you set up a website, the landing page is going to be the most critical. You get just a few seconds to convince people that your website is worth their time, which is why it’s essential to optimize your landing pages. The best landing pages … Read more
You are editing a video and now there is a scene missing. What do you do? Re-shoot? Nah. Your team invested time and money into a video shoot, but can’t afford to redo a scene. It’s just not viable in terms of money. With that said, you need to use the footage … Read more
You have a website. Maybe it looks good, or maybe.. not so much. Maybe you’ve tried to get help fixing it, but your current webmaster seems to have fallen off the face of the Earth. At the very least, they have been ignoring your pleas for help. Here are nine signs it’s … Read more
Breakout Sessions Select a nice breadth in session topics if you are conducting breakout sessions. While they must still remain targeted on the theme of your event, this will allow participants to explore a variety of topics that may hold even greater interest and value for them. Additionally, by offering some of … Read more
Folks, a Lansing-based photographer specializing in wedding and event photography has given me permission to post this conundrum to you. First is his challenge. Next is the advice I gave him. Any other ideas or corrections? Enquiring minds want to know. The Photographer’s Challenge I had several contacts [leads generated by his … Read more
Speakers’ speaker, John Childers, talks about the three ways we represent ourselves when we speak publicly. The first way, he says, is to present ourselves as the Expert. This usually means we’ve been in our field for a while and we have amassed a body of knowledge and experience from which to … Read more
You’re about to hit ‘Send’ on your latest brilliant email solicitation. You want everyone on your mailing list to sign up for your “highly anticipated” workshop, buy your “amazing, not-available-in-stores” product and subscribe to your wonderful “breakthrough” service. You know it’s exactly what your audience needs to make their lives complete in … Read more
Scenario: A company launches a website and quickly determines no one is visiting. Wasn’t building that pretty website enough to create throngs of customers beating down the doors? Enter the small business owner’s foray into the world of promoting their website. This is alien ground, to be sure. Most folks have a … Read more
Meals If your event is a full day event or longer, you will want to consider providing meals. If your event participants are forced offsite to fend for themselves, many will be late getting back and you lose an important opportunity to have them network with one another under your brand. Sharing … Read more
So you’ve decided to produce a newsletter. Better yet, you’ve decided to make it an e-newsletter and send the whole thing electronically. Where to start? Consider this: When to say it? How often do you expect you’ll send out the newsletter? Keep in mind the frequency, the size, and the complexity of … Read more
What Have You Done For Me Lately? While not all advertising we see, hear, taste, smell or feel makes us better people after the experience, all of it is felt at some level—if it can pierce through the marketing mayhem and reach into our spheres of awareness, that is. So how do … Read more