Most successful businesses have a brand archetype, and the archetype that they choose will dictate their marketing strategies, their approach to consumers, and their goals in maintaining profits. If you want to choose a brand archetype for your newly-formed business, there are actually twelve of them. These twelve archetypes are The Innocent, … Read more
Knowing your company’s brand archetype is important, as it would actually give your company a sense of identity that will allow it to flourish in the industry that it belongs in. Moreover, knowing the company’s brand archetype also has plenty of benefits in the different aspects of the business, and these aspects … Read more
When you think about a few of the most popular companies in the world, like Apple, Google, Coca-Cola, and Nike, the first thing that will immediately come to your mind is their logo. Logos are what can make or break a business, as they are usually the ones that make the companies … Read more
Celebrity endorsements are becoming more popular in today’s era, as celebrities are actually effective in enticing their fans or even other people from buying the products they advertise. However, having celebrities to advertise your products does not always mean that you will have increase profits, as there are plenty of pros and … Read more
Most non-profit organizations in today’s era use affiliate programs to gain money without relying too much on donations, as donors don’t actually appear every day to give money for the organization. In order to get money to fund projects and other causes, some organizations would sign up to affiliate programs, which can … Read more
During the time when the internet was not as widely used as it is today, it was quite difficult for non-profit organizations to earn money that is needed to continue funding their cause. But, thanks to the internet and the World Wide Web, non-profit organizations have found a way to raise money … Read more
McDonald’s is one of the most popular fast-food chains in the world. It has been serving millions of customers each year, keeping its quality maintained and consistent. Furthermore, it is also one of those brands that have been running successfully for decades. McDonald’s has an amazing history. Today, McDonald’s is identified by … Read more
Target is a retailing corporation based in America. Initially, Target was known as Goodfellow Dry Goods till June 1902 and then was renamed to Dayton’s Dry Goods Company in 1903 and then later to Dayton Company in 1910. In the beginning, Target had experienced some loss but then it started experiencing some … Read more
Paid likes for people who know exactly what they want from posting on TikTok: If you have been having some kind of troubles while trying to promote yourself on TikTok or if you have just started out and you need a decent leg-up to attract other users’ attention we have an idea … Read more
Despite the negativity surrounding gambling, it is still one of the most profitable industries in the world, as millions or even billions of players are still visiting casinos and playing their games. However, most casinos would often lack proper marketing strategies to entice beginners or new players to go to their casino, … Read more
It’s not enough that you have a website and then passively wait for the right people to come to you. In today’s cutthroat online marketing world, you have to step up and take action in order to attract the right audience. Creating an interesting, compelling and relevant online content is a sure … Read more
Email marketing is one of the most cost-effective online marketing tools. And contrary to what everyone else thinks, email marketing is not yet obsolete – in fact, it has grown even more powerful than ever. Anyone may argue that compared to social media marketing or mobile marketing, email marketing is less effective. … Read more