Thank you, Google. Thank you for offering us such great value over the years. Thank you, especially, for Analytics. Google Analytics has been a mainstay in our statistical web traffic reporting for years! You were our main constant, Google. You made reporting on client website traffic easy to implement and automate. Thank … Read more
What Are the 12 Branding Archetypes? Preparing for the AI and Robotic Revolution The Artificial Intelligence Explainer The Drone Explainer
According to Tonia Zampieri, Mobile Strategist at Atlantic BT, “a full 50% of US adults own and use smartphones. This number jumps to over 75% for those under 44 years old. These numbers are only going up…” Yet, many organizations still have not chosen to enter the mobile fray. Here are a … Read more
An interesting thing happened to me the other day. In the course of performing routine search engine marketing tasks, I received a message from someone who had just “liked” one of my Facebook fan pages, Marketing Ideas 101. The message read: “Hey, I just liked your Facebook fan page! Please like mine … Read more
1. Create a Recipe Book Everyone brings in a favorite family recipe which is then compiled into a single document, beautified, and published for resale. To execute this fundraiser Send around a sign-up sheet so you can get a feel for the kinds of dishes people would like to contribute. Have the … Read more
(Excerpt from Ideas Online, as seen in the Marketing Ideas Academy, Module 4, Online Marketing.) Let us begin by dispelling a few myths about the art and science of search engine optimization (SEO). Myth #1: If you purchase a new domain with maximum information per square inch, you’ll rank higher in the … Read more
What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious … Read more
Small business owners and start-ups actually have something of an advantage over larger corporations. When a start-up makes a marketing mistake on a shoestring budget, it’s easily corrected as long as it’s dealt with quickly. When a large corporation puts millions of dollars behind a mistake, the mess and long-term damage to … Read more
When conducting search engine marketing, the quality and quantity of backlinks leading into your website provide the search engines something upon which to base your authority metric, bumping you up in the search results. When making blog comments on sites that compliment your own, remember to mention your keywords 2-3 times, as … Read more
Quote: “When you’re a caregiver, you need to realize that you’ve got to take care of yourself, because—not only are you going to have to rise to the occasion to help someone else—but you have to model for the next generation.” ~ Naomi Judd Motto: Love your neighbor as yourself. Driving desire: … Read more
Quote: “A true lover always feels in debt to the one he loves.” ~ Ralph W. Sockman Motto: You’re the only one. Driving desire: intimacy and experience Goal: being in a relationship with the people, work and surroundings they love Greatest fear: being alone, a wallflower, unwanted, unloved Strategy: to become more … Read more