Create a referral or affiliate program. Otherwise known as making it worth other people’s time to help you reach new clients. The goal of a referral program is to create revenue or to provide some other incentive for those who help you reach more people. Example: Dreamscape Multimedia offers a referral program … Read more
You’ve arrived at the latest networking event. You have your name tag. You have your drink. You’re looking sharp. Now what? If you arrived at the event with someone else, you shouldn’t be standing around talking to that person all night. You’re there to make new connections. #32: Don’t be afraid to … Read more
Collect testimonials from your best clients as a regular part of your follow-up survey process. Make sure you tell them you’ll be using all or part of their testimonials in your ongoing marketing efforts. Then, incorporate the best testimonials into every touch you have with your clients, such as invoices and marketing … Read more
Join a networking and referral group like Local Business Network (LBN) or Business Networking International (BNI). This may also take the form of joining a local business association, rotary, or other similar group. Joining these groups offers you an opportunity to meet and network with other small-business owners in the spirit of … Read more