5 Tips for Non-Profits to Master SEO

nonprofit seo

  There are many reasons why non-profits have a great opportunity in digital marketing channels. The competition is low, their brands are authoritative and private companies love to be linked to them to improve their PR and brand recognition. One of the online channels with great opportunities for non-profits is Search Engine … Read more

Is It Our Job to Educate Businesses in Tactical SEM?

Is It Our Job to Educate Businesses in Tactical SEM

by John Sylvester Around the middle of last month I took a phone call from a friend who runs a similar web design agency to ours, with a request for help in putting together coherent SEO/SEM packages for seven of his clients. Before we met, I looked at his clients’ websites and … Read more

Making Your Site Search Engine Friendly (Spiderability)

Making Your Site Search Engine Friendly

by John Buchanan One of the keys to obtaining top rankings, or ANY rankings for that matter is making sure that the search engines can properly spider and index your site. This means doing whatever you can to make sure the search engines are able to reach each page of your site … Read more

More Tips on SEM and SEO

More Tips on SEM and SEO

Here is a down and dirty checklist I compiled a while back. Feel free to use it when you audit your own websites. Enjoy! Matt HTML Coding/Development Add brief descriptions to the alt attribute of image tags. The attribute should describe the image, not be a summary of the article. Use H1, … Read more

Benefits of Link Building for Your Business Website

backlink building

by Dane O’Leary Having a strong web presence is an asset to any business. With technology and the internet being integrated into our daily lives to such a thorough degree, web presence could be considered the most important component of advertising, marketing, and customer acquisition for a business. There are many ways … Read more

SEO Case Study: Content is NOT King

SEO Case Study: Content is NOT King

The prospect wanted to go after the key phrase “corporate wellness Michigan”. They had their heart set on this term. Now, this was not really based in any kind of keyword research they had done. They were in the corporate wellness business and, by golly, they wanted to dominate the search results … Read more

How NOT to Drive Traffic Using Fiverr

marketing ideas driving traffic fiverr

(Subtitled: Beware the $5 Traffic Gurus) I thought I was being smart. I thought I could pay someone five bucks and they would work their magic and funnel all sorts of traffic to my new blog. Of course, I was experimenting, but I had no idea what kind of a fail to … Read more

Should You Worry About Your Bounce Rate?

marketing ideas bounce rate

by Lucy Beer A low bounce rate is often cited as a hallmark of a good website–40% or lower is typically heralded as the goal–signaling that visitors are engaged with your site and finding useful content. A high bounce rate is often assumed to mean that your site is not doing its … Read more

How To Work Keywords Into Your Website

How To Work Keywords Into Your Website

One of the most important things you can do to improve your rankings in the search engines and directories (Google, Yahoo, Bing, DMOZ, et cetera) is to ensure your website is optimized in accordance with the keywords and key phrases you are looking to target. To “optimize” a website for search engine … Read more

Marketing Mastery Series: 5 Steps to Powerful Article Marketing

Marketing Ideas Article Marketing

Today, article marketing is probably one of the most powerful and inexpensive forms of online marketing available to small business owners and non-profits. For those not savvy with the term “article marketing”, here is a quick definition: In exchange for a little sweat and focus, an article author (you) shares their wisdom … Read more

To Market Online, Know Your ‘Why’

Marketing Ideas Know Your Why

Question: When marketing online, I have always focused on marketing only one of my many services. Should I market something else? How should I market my business online? Answer: Many folks wonder how to market businesses online. I believe your starting point depends upon where your heart lies. If you’re in love … Read more