Consider the signage at your office or facility. Can a visitor find you easily? Can he find his way around your facility easily? Large buildings such as hospitals, office buildings, and malls often suffer from poor signage, creating a sense of unease and annoyance in their patrons. You know that even grocery stores can benefit […]
Question: When marketing online, I have always focused on marketing only one of my many services. Should I market something else? How should I market my business online? Answer: Many folks wonder how to market businesses online. I believe your starting point depends upon where your heart lies. If you’re in love with one particular […]
Send reminders to refresh your clients’ memory of specific recurring events, such as dental appointments or subscription renewals. If you’re using direct mail (postcards, letters, and so on), have your clients fill out the address information for their next reminder at the time of checkout. Tip: Go one step further and hand them a sticker […]
When your business is the first one that comes to mind as a place to find a product or service, you have achieved what is called top-of-mind awareness. Top-of-mind awareness is built and reinforced through repetition. If you hold a retail store, 85 percent of your customers live or work within a five-mile radius of […]
Thank you, Google. Thank you for offering us such great value over the years. Thank you, especially, for Analytics. Google Analytics has been a mainstay in our statistical web traffic reporting for years! You were our main constant, Google. You made reporting on client website traffic easy to implement and automate. Thank you. Thank you. […]
According to Tonia Zampieri, Mobile Strategist at Atlantic BT, “a full 50% of US adults own and use smartphones. This number jumps to over 75% for those under 44 years old. These numbers are only going up…” Yet, many organizations still have not chosen to enter the mobile fray. Here are a few reasons why […]
Why is it you occasionally see billboards that attempt to be brochures? Is their message so important that it couldn’t possibly be distilled down into a couple brief phrases? Is their key message so complex? When you get ready to make your billboard investment, don’t insist your billboard become more than a billboard. A message […]
Average minutes per visitor to social media sites. Facebook (405) Tumblr (89) Pinterest (89) Twitter (21) LinkedIn (17) MySpace (8) Google+ (3) Does not reflect mobile usage. World-wide data as of January 2012. Sources: comScore, The Wall Street Journal, Twitter.com. How much time to you spend on these social media sites? Any ideas?