To make your grand opening successful: schedule it during high-traffic times (if your location allows for it), throw a big grand opening sale, offer food (make this appropriate to the clientele you are seeking), provide a tent for seating outside, send a direct or email mailing the local market, offer demonstrations of … Read more
One of the best ways to stay in front of your audience or market is to provide value first. One of the best ways to provide this value is to deliver great information, especially important in today’s information-based society. Pulling together information and knowledge for people accomplishes a few things: First, it … Read more
Changing your organization’s name to better suit your market can be powerful. So many business owners feel they have built equity into their brand name. While this is true to some extent, the extent of that equity is often over-valued. Changing the name to something that better reflects your mission in the … Read more
Tell your story. Oftentimes, in our attempt to be consummate professionals, we are leery of telling our story (why you do what you do, what makes you tick, what ticks you off, and so on). As any seasoned public speaker will tell you, stories have a way of intimating us with our … Read more
If you are aware of products that compliment your own services and if these products are offered under an affiliate program, consider joining the affiliate program and listing the product(s) on your website. By doing so, you bring more value to your visitors’ experience of your website while welcoming the added prosperity … Read more