In the world of sales, there are two goals for your marketing plan: positive brand awareness and lead generation. Today’s internet-based society and mobile device usage has blended these two objectives into one overarching business conversation that needs to be navigated wisely to achieve the desired results. The New Landscape Online advertising … Read more
The last decade has seen a huge change in the landscape of retail worldwide. E-commerce websites have become pretty much ubiquitous and many consumers source most of what they need online. This shift in consumer behavior has been heavily influenced by the improvement in technology in terms of computers but most especially … Read more
Why Your Business Needs A Mobile Marketing Strategy People are no longer only relying on their computers or a landline to stay connected with friends, family, and businesses. Instead, people are using mobile devices to build relationships with others and make purchasing decisions each day. Click here to view an enlarged version … Read more
I’m not sure this ad achieves what Motorola and Verizon hoped to achieve. I don’t see people untethered by longer battery life; I see a digital culture of disconnect. No one is actually looking at each other. All eyes are on their phones. Yeesh. Is this what we’re becoming? The digitally divided?
According to Tonia Zampieri, Mobile Strategist at Atlantic BT, “a full 50% of US adults own and use smartphones. This number jumps to over 75% for those under 44 years old. These numbers are only going up…” Yet, many organizations still have not chosen to enter the mobile fray. Here are a … Read more