To put it simply, logos are images, phrases, shapes, or a combination of many ideas that depict the name and purpose of a company. A logo is more than just a symbol of identity, it conveys the company’s story by delivering the brand message. It’s carefully, and meticulously well-designed in a way that helps your target audience form an emotional bond with you.
Logo design can make or break a business that is why so much effort and caution is done before a certain logo or business is launched into the business world. You may just as well check out some basic tips for designing your business logo for a guided breakthrough. Further, a logo is an iconic symbol that allows people to easily recognize a product, company, or the varied enterprises that the business arena offers.
Apart from the fact that they are everywhere, the following 10 logos below have one of their common features. These logos are all very recognizable, consistent, and very simple.
1. Coca-Cola – Taste the Feeling
The Biedenharn Candy Company in Vicksburg, Mississippi, bottled Coca-Cola for the first beverage on March 12, 1894. Joseph A. Biedenharn was the owner of the bottling plant. The original bottles were Hutchinson bottles, which were very different from the much later hobble-skirt design that is now so familiar.
Today, Coca-Cola is the world’s largest beverage manufacturer and distributor, as well as one of the world’s largest enterprises. Every day, 1.9 billion servings of Coca-Cola products are sold around the world, up from just 25 bottles in the first year. Only a few modifications have occurred since the Coca-trademark cola was formally filed in 1887, making it a world-renowned brand synonymous with stability and history.
2. McDonald’s – I’m Lovin It
In San Bernardino, California, Richard and Maurice McDonald built the first McDonald’s restaurant in 1940. The initial McDonald’s logo was developed by Ray Kroc. He created the modern arch design and placed the restaurant’s name in the center of the logo. His choices remained the McDonald’s brand identity until 2003.
McDonald’s is the world’s largest fast-food chain, featuring the “Golden Arches” as its emblem which can be found in landscapes all around the world. But it all began with the creation of the first McDonald’s logo in 1968.
As of 2018, the company served over 69 million consumers daily across 37,855 stores in over 100 countries. McDonald’s emblem is amazing in its simplicity, consisting of two golden arches that almost everyone recognizes.
3. Google – Don’t Be Evil
To identify the search engine behemoth, the Google logo can be found in a variety of places. Google also incorporates a variety of modifications or entertaining elements, such as cartoon variations of their logo for use on holidays, famous people’s birthdays, and major events, such as the Olympics, in which they become distinct in characteristics.
Every day, millions of people view this symbol on their computers. It gives them a lot of opportunities to become renowned because it is the focal point of a website with over 100 billion monthly users. Google is known for being a fun and optimistic corporation, and its colorful logo reflects that. This characteristic distinguishes the Google logo as the most known logo on the planet.
4. Facebook – It’s Quick and Easy
Since its inception in 2004, Facebook has given billions of people the ability to form a community while also bringing the world closer together. What began as a modest and very local website in the dorm room of a college student has grown into the social media behemoth we know today.
When Facebook began to transition from a university networking site to a global social media platform, the company’s founders, Mark Zuckerberg and Sean Parker engaged in a new logo design. Mike Buzzard of the Cuban Council drew the Buzzard logo, which is remarkably identical to the Facebook logo today, as the firm has made only minor alterations throughout the years. Blue is one hue that someone suffering from deuteranopia can clearly detect.
With white lowercase letters on a peaceful, blue background, the Facebook logo is simple and uncomplicated in style. Even though the color scheme was chosen because of Zuckerberg’s illness, the color scheme itself has meaning. Blue and white have long been associated with purity and optimism, qualities that Facebook aspired to achieve as a well-known brand.
5. Apple – “Think Different”
The Apple logo dates to 1976 and looked way too different than its popular image today. In 1980, Steve Jobs suggested the name simply because he liked it and was on a fruit-based diet during that time. The name “Apple” was accepted by the company and was decided unless a better name was suggested before 5 o’clock of the 1980 decision. As the popular sleek and stylish products gained worldwide recognition, the logo evolved to express simplicity and sophistication.
Apple is the world’s most inventive consumer electronics corporation, with a cult-like following of devoted fans. To coincide with their first color display computer, Apple frequently employed a rainbow-colored logo design. However, this lavish use of color soon gave way to gleaming chrome and subsequently flat color, as seen today. Its logo is also known for its minimalist monochromatic design which gained wide approval among its enthusiasts and designers alike. If you are conceptualizing some logos, you might check on some tips for creating a minimalist logo which is greatly favored in the business world today.
6. Nike – Just Do It
Carolyn Davidson developed the Nike logo in 1971. The sign, she claims, portrays the goddess’s wing, which represents mobility and speed. She was only paid $35 for this excellent logo design that we see today for a corporation that is now worth billions. Nike is the most important and valuable brand in the world of fashion, with its unmistakable swoosh becoming one of the most well-known brands in the world today. Nike’s designers sought to transmit the concept of motion while also distinguishing themselves from other competitors, and it is this concept that distinguishes them from the competition today.
7. Starbucks – One Person, One Cup, One Neighborhood at a Time
Starbucks eliminated the outer circle of the logo in 2011 and replaced it with the words “Starbucks Coffee” printed inside. They also updated the background of the smiling two-tailed mermaid, the suspiciously smirking woman is not a human, in case you were wondering from black to green. This update improved the logo’s appearance and was made feasible by more than 20 years of brand development. Since 1971, the Starbucks logo has adorned mugs all around the country. On the other hand, they no longer feel the need to introduce themselves for it has become one of the world’s most recognizable brand icons.
8. Olympics – Faster, Higher, Stronger- Together
The International Olympic Committee (IOC) uses emblems, flags, and symbols to raise the profile of the Olympic Games. These symbols include those that are used frequently throughout Olympic competitions, such as the flame, fanfare, and theme, as well as those that have been utilized over time, such as the Olympic flag. The Olympic flag was designed in 1913 and launched in 1914 under the direction of Baron de Coubertin. It was originally held during the 1914 Pan-Egyptian Games in Alexandria, Egypt.
These rings are recognized around the world and have been used to signify the Olympics since 1912 when over 200 countries put aside their political and economic differences and sent their best athletes to push themselves and each other merely for the love of sports and competition. The colors reflect the flags of participating countries, while the five overlapping circles represent the union of five continents (the Americas, Asia, Africa, Europe, and Oceania). The flags of all participating countries are red, blue, yellow, green, or black.
9. Pepsi – For the Love of It
The Pepsi Globe is the company’s logo, and it’s named after the red, white, and blue pattern in the shape of a sphere. It is one of the most well-known logos on the planet.
Brad’s Drink existed before Pepsi. Caleb Bradham, a North Carolina pharmacist, invented this therapeutic aid in 1893, just a few years after Coca-Cola and just a few years before Dr. Pepper. Brad’s Drink became Pepsi-Cola five years later, a name borrowed from another word for indigestion, called “dyspepsia.”
Pepsi is one brand that has resisted the formula for creating a timeless and memorable brand: consistency. There have been twelve major logo redesigns for Pepsi during the last century, not considering smaller items and flavor modifications. Pepsi has promised one thing despite these continuous changes: contentment.
The overlapping circles, according to Twitter’s creative director, represented the possibility for new networks, interests, and ideas to be formed, connected, and intersected among peers and friends. Despite the company’s steady change, its present golden ratio-approved emblem is still recognized.
10. Shell – Go Well – Go Shell
Shell is a well-known gasoline and oil corporation. Shell originated as a commercial enterprise that specialized in bringing sea shells to Western countries in 1891. That was a big change.
Shell has one of the most well-known logos in the world. In 1971, Raymond Loewy designed the initial iteration of the logo, which was inspired by a giant scallop shell.
Shell is still the most profitable company in the world, according to CNN’s Global 500, despite its premium price. Since the emblem was first designed in 1900, the company insignia has been a shell, with each version becoming less and less realistic. The red and yellow color scheme was introduced in 1948, and the design has remained relatively unchanged since then, except for the omission of the word “Shell” in 1999.