If you believe that only big companies and corporations have the “privilege” of bearing a logo, think again! Whether your business is big or small, you need a logo.
Creating a logo may not be your top priority when you’ve considered all the factors in building a successful business. Some businesses manage to go by without a logo because they believe that only the quality of their products or services alone will attract and drive consumer traffic. Products and services are essential, of course, but keep in mind that having a logo will benefit your business. It is an integral component of making your brand stable and successful.
Here are the following reasons why a logo is essential to your business:
It creates a great impression – Your logo is the first thing people will see in your business. It’s important that you create that strong and solid first impression. Otherwise, what could have been your potential customers may go elsewhere. With a well-designed logo, you can make a business – but if the logo is designed poorly, you may break it. An eye-catching design is important because it will grab the attention of your audience, so learning how to make a logo should be your first step. You can create your logo using online logo-making tools that allow you to customize the colors, fonts, symbols, and shapes.
It gets your business recognized – Your logo needs to be easily identified in all design layouts – in print or digitally – and both in large and small print. It’s important that your audience should recognize your logo. To do that, your logo has to have a simplistic design, but it should be unique that it doesn’t compete with your competitors’ logos. The last thing you want to see is to find people confusing trademarked logos with yours. Another, having a logo that looks pretty similar to a trademarked logo could lead you to legal trouble.
It fosters brand loyalty – As your brand grows and gets recognized, your logo becomes more familiar to many customers. The familiarity leads to the perception that you are reliable, trustworthy, and accessible. For example, when you’re buying a pair of basketball shoes and suddenly see them with a Nike swoosh, you’re instantly ready to buy them. Why? Because with the Nike basketball sneakers, you know you’re getting a good-quality product. Nike is a brand you trust – trust is founded on a well-designed logo and brand loyalty is sure to follow. Once your customers trust you, they will likely seek you out again, and the logo is the first thing they will look for first.
It separates you from the competition – In creating a logo, you should be dare to be different because it tells your audience why your business is unique. While there are 50 coffee or so shops vying for the same customers in your city, yours is the only eco-friendly coffee shop, and your “green” logo says a lot about your business and stands out from the competition. Eco-friendliness and sustainability appeal to a lot of customers, and these are the reasons why they choose to visit your coffee shop among others. A well-thought-out company logo can tell everything about your company, from its background (professional, fun, relaxed) to its mission (efficiency, entertainment, and innovation) with the right color and font. In other words, your logo is your way to convey your values and also your way of saying that you’re unique from your competitors.
It builds trust – No matter what kind of business you run, it’s likely that you have a band of competitors fighting for the same customers. Trust can go a long way in building a successful business. For example, if you want to attract a young audience, your logo should follow suit and go with the message that you’re trying to convey. You may not be aware of it, but the choice of fonts and colors for your logo can have an impact on your audience and on how successful your business is. For example, blue usually conveys trust, while excessive yellow can make your audience anxious. If you want to make your audience believe in your brand’s message, a logo that sparks good vibes is the key.
It creates consistency – Nowadays, we see companies exist on various platforms, from the traditional (TV, print, business cards, flyers, etc.) to social media platforms like Facebook, Twitter, and Instagram. When creating a logo for your business, it has to be seen in every design layout to make an impression. Having consistency is vital to make sure that your company is clearly and properly represented, no matter where it appears. Consistency establishes your reputation, helps to keep your business relevant, and maintains its message.
Your audience expects it – When your audience is looking for something to patronize, the logo is the first thing they expect to find in any business. It should be seen by everyone in your store. It should also be front and center of all your marketing materials, such as business cards, billboards, flyers, etc. If your business lacks a logo, you will lose an opportunity to make your business stick in the minds of your audience.
A logo may be just a little graphic, but it acts as the “face” of your business. It is usually the first thing the audience sees and looks for in your business. That’s why it’s vital that you create a strong first impression with your logo; otherwise, customers may go elsewhere. Creating a well-designed and eye-catching logo will make your audience take notice, so learning how to make one should be the crucial first step. So, no matter how big or small your business is, you’ve got to have a logo – it’s a vital part of building a stable and successful brand and business.