How to Write Your First Newsletter in 30 Minutes or Less

How to Write Your First Newsletter in 30 Minutes or Less

Newsletters are a great way to communicate with existing and potential customers, but if you’re like many others, you may be afraid that writing emails could become a time-consuming activity. Don’t be! Not only are newsletters one of the best, low-cost methods for consolidating the relationship with your audience but with the … Read more

The Slippery Slope of E-newsletter Marketing

So you’ve decided to produce a newsletter. Better yet, you’ve decided to make it an e-newsletter and send the whole thing electronically. Where to start? Consider this: When to say it? How often do you expect you’ll send out the newsletter? Keep in mind the frequency, the size, and the complexity of … Read more

Marketing Ideas for Small Businesses

Most people believe that for a business to be successful, a great amount of money should be spent especially when it comes to marketing. While it can be true, it doesn’t mean that small businesses with a small budget don’t have a chance. If you don’t have much money to spend on … Read more

Marketing Idea #88: Power in Print

Marketing Ideas Power in Print

How often are you bringing value to your clients? Offer a regular newsletter, article, or column. Ensure that whatever you put out maintains a consistent look and feel with the rest of your image; this assists you in furthering the development of your brand. Better: You should be collecting the e-mail addresses … Read more

Marketing Ideas #13-17: Provide Value First

Marketing Ideas Provide Value First

One of the best ways to stay in front of your audience or market is to provide value first. One of the best ways to provide this value is to deliver great information, especially important in today’s information-based society. Pulling together information and knowledge for people accomplishes a few things: First, it … Read more

Marketing Idea #6: Use Hook Paragraphs in Newsletters

Marketing Ideas Use Hook Paragraphs

In your weekly, monthly, or quarterly e-newsletter, don’t place entire articles. Instead, place only the first few sentences—just enough to generate interest and give an idea about the content. Then, place a link back to your website, where they can continue reading the entire article. Explanation: This serves two purposes. First, you’re … Read more