How to Increase Your Brand’s Credibility

brand credibility

Building trust with your consumers is essential for success in business. Trust leads to repeat business and loyal customers, along with increased sales and brand awareness. That trust, however, takes time, hard work, and consistency to earn. It is important that business owners educate themselves on how to establish and maintain trust … Read more

Developing Your Introduction

Developing Your Introduction

by Amanda Chocko How do you answer the question, “What do you do?” When answering this question you need to have a clear understanding of what you do, why, and for whom. You should be able to articulate what makes you special or different from others in the same field. And believe … Read more

Marketing Idea #67: Sponsor Local Programming

Marketing Ideas Sponsor Local Programming

A great way to get your organization’s name into the local community is to sponsor or underwrite a local news program, whether television or radio. Make sure the media station (and format) you select is appropriate for your target market. For instance, if you’re looking to reach an older crowd, maybe you … Read more

Marketing Idea #70: Make the Media Your Partner

Marketing Ideas Editorial Reviews

Consider approaching your local media stations (radio, television, newspaper) to discuss the possibility of a partnership to raise community awareness on your issue or industry. With the right spin, you will be able to broaden the awareness in your local market while also sponsoring community discussion at city council meetings, festivals, and … Read more