How to Increase Your Brand’s Credibility

brand credibility

Building trust with your consumers is essential for success in business. Trust leads to repeat business and loyal customers, along with increased sales and brand awareness. That trust, however, takes time, hard work, and consistency to earn. It is important that business owners educate themselves on how to establish and maintain trust … Read more

The Importance of Consistently

The Importance of Consistently

by Lori Saitz According to Dictionary.com, the definition of the adverb “consistently” is “in a systematic or consistent (reliable, steady) manner.” No matter what you’re doing, doing it consistently is the key to success. Now that I just wrote that, let me add the caveat that whatever you’re doing also needs to … Read more

Developing Your Introduction

Developing Your Introduction

by Amanda Chocko How do you answer the question, “What do you do?” When answering this question you need to have a clear understanding of what you do, why, and for whom. You should be able to articulate what makes you special or different from others in the same field. And believe … Read more

Boost Your Credibility as a Leader

marketing ideas leadership

by Jack Pyle, Fellow PRSA No leadership skill is more important than the ability to be persuasive; to speak with confidence and competence. The same statement could be made for all professionals, but it is especially true for managers. You must be able to be persuasive and credible if you are to … Read more

Great Marketing Ideas: Be a Mom for a Moment

Marketing Example Unicef Mom

  Unicef Finland wanted to raise awareness for children’s rights and raise funds with a minimum cost. They also wanted to reinforce their position as an organization dedicated specifically to children’s welfare. There are over 145 million orphaned or abandoned children all around the world. “By supporting Unicef anyone can be a … Read more

Marketing Idea #58: Promote Your Cause with the Local News

Marketing Ideas Partner with the Local News

Contact your local TV and/or radio stations about teaming up to produce special events and programming around your issue. You and your partner stations might consider creating news stories on key issues in the community, while also sponsoring city hall forums, fairs, and other outreach events. The goal of partnering with your … Read more

Marketing Idea #67: Sponsor Local Programming

Marketing Ideas Sponsor Local Programming

A great way to get your organization’s name into the local community is to sponsor or underwrite a local news program, whether television or radio. Make sure the media station (and format) you select is appropriate for your target market. For instance, if you’re looking to reach an older crowd, maybe you … Read more

Marketing Idea #71: Offer Editorial Comment

Marketing Ideas Offer Editorial Comment

Often, radio stations will set aside time in their news schedules for taking public comment on important issues. Begin by calling the news directors of your local radio stations and asking for the chance to offer your editorial comment. (Make sure you have a good sense as to whether they cater to … Read more

Marketing Idea #70: Make the Media Your Partner

Marketing Ideas Editorial Reviews

Consider approaching your local media stations (radio, television, newspaper) to discuss the possibility of a partnership to raise community awareness on your issue or industry. With the right spin, you will be able to broaden the awareness in your local market while also sponsoring community discussion at city council meetings, festivals, and … Read more

Marketing Idea #69: Rush-Hour Interviews

Marketing Ideas Rush Hour Interviews

Offer to be available for comment or interviews on your effort. Television or radio news programs are always interested in talking with local experts who can speak to the issues faced by the community, especially during rush-hour radio broadcasts or early morning/late evening TV programming. The broader your topic, the more appealing … Read more

Marketing Idea #72: Create a Public Service Announcement (PSA)

Marketing Ideas Public Service Announcement PSA

Especially if you’re a nonprofit, public service announcements (PSAs) can go a long way to getting the word out about your latest effort. PSAs are often aired on local radio and TV stations, and often placed in newspapers. They often raise awareness of topics important to their audience through funny, emotional, or … Read more

Marketing Idea #68: How to Write a Press Release

Marketing Ideas How to Write a Press Release

A news or press release about a new program or event is a wonderful way to inform the local media and its audience about your latest efforts. Before you do this, however, you must know exactly what your intent is for your news release. Make sure you can answer the following questions: … Read more