Six No-Hype Copywriting Techniques: How to Be Lively, Appealing and Truthful in Sales Writing

marketing ideas copywriting

by Marcia Yudkin A lot of my clients shrink from using hype in their marketing messages. Hype is a style of overexcited, exaggerated writing that can fire up the eager reader, but at the cost of trust or credibility in the eyes of someone who is temperamentally or professionally skeptical. For instance, here is a […]

Marketing Idea #19: Perfect Your Powers of Persuasion

Marketing Ideas Public Speaking

Hone your public-speaking skills. Join Toastmasters (www.toastmasters.org). As you move onward and upward into the business community, you will be called upon to give presentations before groups (one of the best ways to be perceived as an authority on your topic). Being proficient and persuasive in communicating ideas and stories before an audience is a […]

Marketing Idea #43: Tips to Make Your Grand Opening Successful

Marketing Ideas Grand Opening

To make your grand opening successful: schedule it during high-traffic times (if your location allows for it), throw a big grand opening sale, offer food (make this appropriate to the clientele you are seeking), provide a tent for seating outside, send a direct or email mailing the local market, offer demonstrations of products or services, […]