Email Marketing 101: Extremely Effective Methods to Deliver Your Products and Build Your List Online

email marketing ideas

Building your online list can jumpstart everything for your business. This is where you have to collect your visitors email address since all of them are potential customers. The best way to do this is to have them register their email address as you provide them with something related to your service or website.

Once you get them on your email list, you can send them correspondence as a means of updating them about your company and your website content. You can also provide them the answers to their queries.

There are three things that can help you achieve an email list. The first is to GENERATE. Show all your prospective customers everything that you have in store for them. The second is to CONVERT where you need to get as many information as possible. The third is to FULFILL where you need to give your customers what you promised them.

All of the methods of delivering a product must be done without any hitch. Right from the start, customers might be doubtful to offer their personal details to you. That means any slight glitch in the delivery might heighten their fears. It might affect your ability to convert. Here are ways to ensure better ways of delivering products.

The first way is by Single Opt-in. You do this by immediately sending them an email about what you can offer them. They get information right away about your product. This is not a foolproof manner though because you cannot confirm the address is actually the prospective customers. There is no way for you to assure yourself that the email will be sent to the right person. Also, the providers of email marketing services will execute this with a server that is not that dependable. They use these because they are more cost friendly. Unfortunately, although this may produce results, it may not be that accurate. There is a good chance that spam may be delivered to your clients and a good number of mails are bounced back. The good thing about it is that it is very easy to use and simple to do. Everyone on the list is added in a quiet manner. You can use this to move a prospective client from one list to another.

Double Opt-in is another way of building your list but a lot safer. In this manner, you collect email addresses from prospective clients and have them confirm that this is in use. Plus, their confirmation gives you the authority to send them necessary emails about your product. It also comes in a different name, Permission Based Emailing. The best thing about this is that there is a good chance that the emails are sent to the recipients. With a cleaner email list, you can create more engagement with it. This is the best way to build your list. There are only two drawbacks to it, the long set-up and the tendency for some to lose their confirmation mail.

The third way is called the Single Double Opt-in. In this way you send them part of what you offer as soon as they give you your email address. In return, you ask them to confirm their address before you send the rest of what you are offering. It creates highest engagement, better momentum and call to action from prospects. It is best to use with more than one offering. However, it takes so long to set up.

The fourth way is by publishing a newsletter and holiday & seasonal promotions. After they give you their email add, utilize it correctly by sending them a greeting email while offering information about your product and some promo codes. This will heighten their interest in your business.

These are 4 effective ways to deliver products. What you choose will depend on a lot of things. Choose wisely and find the best one for your business.


Andy Bell is an internet marketer, blogger and automation geek. He has reviewed various email automation services and other software at his website.

How to Turn Your Blog into an Email Newsletter

turn blog into email newsletter

Blogs help you quickly and easily publish compelling information about you and your services out to the world. Blogs help to connect your business to potential customers. But how do your readers know when you’ve published a new post?

blog rss to email newsletter
Simple RSS to Email by AWeber Communications

RSS (Really Simple Syndication) helps you do this by connecting your customers to your blog. The problem is, not many people know what RSS is or even how to use it. They want to connect with you, they’re just not sure how. The fact you likely don’t know how to help them connect with you makes the challenge greater, right?! Well, blog owners, there’s an answer to this.

Aweber has made it easy to connect your blog to your newsletter (your electronic newsletter, that is). Now you can turn your blog into an email newsletter. Simply plug in your blog’s RSS feed (for WordPress sites, this is usually something like yourdomainname.com/feed/) and choose one of Aweber’s colorful templates. When you publish a new post, Aweber places your brilliant content into the email template and fires it off to your subscribers.

You can even schedule your newsletters to go out on a particular day and time in the form of a weekly digest that delivers all of your latest posts! As your subscribers click through to your posts, you’ll see an increase in readers and comments. Plus, even more readers will discover your blog as your subscribers forward your emails to them.

Interested? If you’re tech-savvy, you can go straight to Aweber and proceed in setting up your account. If you’re a little unsure how to proceed–or if you get stuck–simply contact me and I’ll walk you through the next steps.

Blog to Grow Your Email List

email marketing

Okay. One of the realizations that has just slapped me in the forehead has been by Internet marketer, Terry Lamb.

Guys, I’ve been marketing online, I’ve been marketing in the online and offline worlds for over 20 years, right? So I should know this stuff. I should know this one little jewel, and I needed to be reminded of it because I had strayed from the path.

The path that I strayed from, the learning that was brought to me by Terry, was this: He said in one of his recent webinars that his number one purpose for his website is to entice people to sign up onto his mailing list.

That’s his one, singular purpose.

At that point, then he can have a conversation with them. Once he’s gotten somebody added to his list, he can teach them. He can bring value to them. He can offer them recommendations—product recommendations, solution recommendations—that kind of thing. But until then, they’re not a captive audience. They’re visitors. They hop onto the site and if they leave the site without ever signing up to your list, you may never see them again.

You know, for the last year or so I had kind of fallen away from that. I’ve been building an email list for a while, but I realized I had been falling away from it. I have been pushing people more towards the Facebook channel, or more towards the Twitter.

Really, the destination is the mailing list.

If we have conversations over at Facebook, if we have conversations over at Twitter, or Google+, or wherever, that’s all great. But ultimately, you want the ability to reach into people’s inboxes to say “Hi. How you doing today? What is it that I can help you with? This is what I found to be helpful on my mission (and on our combined mission) to get from point A to point B.”

That little bit of awareness I needed. That’s my lesson for today. What can you guys do to help make your website more of a destination, first? So are you building value into your website?

Then, secondly, how do you keep the conversation going? How do you keep yourself on their forefront?

There’s your challenge for today. All right guys. This is Matt Schoenherr, MarketingIdeas101.com. In support of your efforts.

P.S. – Interested in how to grow a captive audience online? Get the Internet marketing training I use!

Marketing Idea #6: Use Hook Paragraphs in Newsletters

Marketing Ideas Use Hook Paragraphs

In your weekly, monthly, or quarterly e-newsletter, don’t place entire articles. Instead, place only the first few sentences—just enough to generate interest and give an idea about the content. Then, place a link back to your website, where they can continue reading the entire article.

Explanation: This serves two purposes. First, you’re able to save your precious newsletter real estate for packing in more articles, news, or offers. Second, you’ll be able to track the interest in each article (and therefore, each topic being presented) as people click through to your site.