Marketing Idea #6: Use Hook Paragraphs in Newsletters

Marketing Ideas Use Hook Paragraphs

In your weekly, monthly, or quarterly e-newsletter, don’t place entire articles. Instead, place only the first few sentences—just enough to generate interest and give an idea about the content. Then, place a link back to your website, where they can continue reading the entire article. Explanation: This serves two purposes. First, you’re able to save […]