Even if their brand name isn’t integrated into their design, the powerful logos of big brand names like Mcdonald’s, Nike, and Apple are instantly recognizable. Having a logo is an essential part of making a brand successful, besides having high-quality products and positive referrals. Whether you have a new business or marketing … Read more
All people have a wild side, and the outlaw brand archetype taps into our desire for non-conformity. This archetype for brands includes those who want to stand out against the traditional, mainstream, and “boring” competitors in their category. These brands denounce the normalized and accepted, creating a disruption in their category when … Read more
If you believe that only big companies and corporations have the “privilege” of bearing a logo, think again! Whether your business is big or small, you need a logo. Creating a logo may not be your top priority when you’ve considered all the factors in building a successful business. Some businesses manage … Read more
Unless someone is living under a rock, everybody recognizes Apple. Apple is one of the most valuable and iconic brands globally. Apple, Inc. uses the Apple brand to compete across many competitive markets. These markets include the computer industry with its Macintosh (iMac) line of computers, the smartphone industry with its iPhone, … Read more
It’s quite rare to see brands that have stood the test of time and still thrive up to this day. When it comes to male grooming products, many brands have come to the playing field for recognition, endurance, and relevance. But none of them comes close to the prestige that Old Spice … Read more
Even if you don’t know the name “Burberry” yet, you would probably recognize its trademark checkered pattern on its trench coats, bags, and other fashion accessories. But if you’ve heard it already, you instantly associate the name with “high fashion” and “quality excellence.” Indeed, Burberry is one of the world’s most recognized … Read more
For most businesses, a logo is an essential part of their branding – it’s the visual shortcut to the brand’s trademark. A logo can either make or break a business. However, A well-designed logo creates a strong impression on the consumers and enables them to identify the company more easily. It also … Read more
When looking at a celebrity’s net worth, the millions of dollars placed next to their names make it look like they hit it big at the box office, a Billboard chart-topping hit, or a championship at a sporting event, they are rolling in cash. But actually, a large portion of these celebrities’ … Read more
It’s as clear as a bell – McDonald’s is the biggest fast-food restaurant chain in the world today. Thanks mainly to its strong focus on customer service, response to competition, and marketing and branding strategies, McDonald’s has weathered competition (and some controversy) and retains its top position in the world of fast … Read more
Everyone loves making money – and that’s a universal truth. But there are some people who want to make money while sleeping, and that’s what we call passive income, in easy words. If you have been wondering about making a steady income with little to no effort, this eBook is for you. … Read more
Everything in our environment has been designed and built with the psychology of the consumers. We don’t realize the psychology of branding but the office lights emit a cool-colored light because they make people more alert than other lights. If the walls and other interior elements are blue, then it might not … Read more
Running a business is not a child’s play. No matter how easy it may seem in the noir dramas where some high-profile criminal sets up a whole business within weeks, that is not the case. Setting up a business requires more than tons of money, and more often than not, it requires … Read more